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Great Places Partnership
The Great Places concept was designed to bring together the resources of state government to build capacity in communities, regions, neighborhoods or districts to cultivate the unique and authentic qualities that make the places special.
The Iowa Alcoholic Beverages Division agreed to partner with the Iowa Great Places project by providing advertising for the communities on the sides of its tractor trailers.
Trailers were designed by graphic artists from each of the Great Places communities. The graphics, which are made of an adhesive 3M material, have a life expectancy of seven years.
Currently, the Division has 10 trailers promoting Iowa Great Places.