Great Places Partnership
The Great Places concept was designed to bring together the resources of state government to build capacity in communities, regions, neighborhoods or districts to cultivate the unique and authentic qualities that make the places special.
The Iowa Alcoholic Beverages Division agreed to partner with the Iowa Great Places project by providing advertising for the communities on the sides of its tractor trailers.
Trailers were designed by graphic artists from each of the Great Places communities. The graphics, which are made of an adhesive 3M material, have a life expectancy of seven years.
Currently, the Division has 13 trailers promoting Iowa Great Places, with 1 being wrapped in the coming months.
Iowa Great Places Contribution - Facts
Adams County Trailer - 520 miles or 22.5 hrs per week (27,040 miles or 1,170 hrs per year)
Appanoose County - 1,042 miles or 34.25 hrs per week (54,184 miles or 1,781 hrs per year)
Charles City - 459 miles or 22.75 hrs per week (23,868 miles or 1,183 hrs per year)
Davenport Trailer - 825 miles or 34.5 hrs per week (42,900 miles or 1,794 hrs per year)
Decorah - 900 miles or 33.25 hrs per week (46,800 miles or 1,729 hrs per year)
Dubuque Trailer - 744 miles or 34.75 hrs per week (38,688 miles or 1,807 hrs per year)
Fairfield Trailer - 780 miles or 28 hrs per week (40,650 miles or 1,456 hrs per year)
Mason City Trailer - 1,104 miles or 37 hrs per week (57,408 miles or 1,924 hrs per year)
Perry - 786 miles or 28.5 hrs per week (40,872 miles or 1,482 hrs per year)
Valley Junction - 606 miles or 24.5 hrs per week (31,512 miles or 1,274 hrs per year)
Total Fleet travel per year - 1.6million miles or 33,982 hrs
Total Fleet travel per week - 19.078 miles or 653.5 hrs
Trailer average travel per week - 719 miles or 24 hrs
Trailer average travel per year - 37,388 miles or 1,252 hrs
Total No. of trailers - 20
Total No. of cabs - 13 plus 6 straight truck
Total No. of stops per week - 1171
Approximate advertising value - $60,000/year per trailer
Graphic Life Expectancy - 5-7 years
Total Great Places Contribution (Advertising Space of $60,000/trailer x Graphic Life Expectancy of 7 years x 16 Trailers) - $6.7 million