Appanoose County Featured on Iowa Alcoholic Beverages Division Trucks
Ankeny, IA November 5, 2012
In 2012, Iowa’s highways and interstates have been filled with new artwork featuring communities across the state as Iowa Great Places. The Iowa Alcoholic Beverages Division (ABD) partnered with the Department of Cultural Affairs and the Iowa Great Places program once again to create new semi-tractor trailer wraps.
The Appanoose County trailer will make its debut across Iowa this week. The graphics feature Honey Creek Resort, activities at Rathbun Lake and quaint surrounding towns, such as Centerville, IA. This trailer travels 1,042 miles statewide per week, spending nearly 1,781 hours on the road annually.
“The Iowa Alcoholic Beverages Division is thrilled to have partnered again with Iowa Great Places to highlight and support these communities featured on our trailers,” ABD Administrator Stephen Larson said. “These mobile advertisements publicize attractions and highlight what Iowa has to offer.”
Five other Great Places communities have made their debuts earlier this year, for a total of 13 communities featured on ABD semi-tractor trailers. Council Bluffs will also be featured on an ABD truck in the coming months. These trucks deliver liquor to licensees and travel many miles across Iowa to do so. Each trailer is designed by graphic artists from the community and illustrates what the area has to offer, as well as why it is a great place to live, work and raise a family.
Graphics are made out of an adhesive vinyl 3M material and applied in eight hours by two people. These graphics have a life expectancy of seven years and value at about $60,000 each year for each trailer’s advertising space.
More information about Iowa Great Places is available at www.IowaGreatPlaces.gov.