Listing Your Product in Iowa

The listing process starts when a licensed broker or distiller presents a product to the Iowa Alcoholic Beverages Division (Division) for listing consideration. A committee, comprised of Division staff members, considers the product including packaging, category trends and saturation, appeal, social responsibility, marketing and taste profile in order to make a recommendation to the Division administrator. The administrator has the authority to determine “the class, varieties, and brands of alcoholic liquors to be kept in state warehouses” pursuant to Iowa Code section 123.21(3).

Brand, size, price, innovation, saturation and taste profile will all be taken into consideration when listing products. The Division will focus on variety versus duplication of products to maintain sales and revenue.

  • All listing presentation requests shall be submitted to the administrator or designees of the Division.
  • Quote forms and listing criteria forms must be submitted electronically for all products presented. Required information on the quote form includes but is not limited to, the NABCA code, bottle weight, bottle dimensions, UPC, SCC, cases per pallet, cases per layer, total invoice cost per case and the representative for the state at the time of presentation.
  • All requests for new items will be answered no later than 14 days following the presentation date.
  • October and November may be closed from permanent product listing requests.
  • Suppliers with more than 3 percent of listed products out of stock may not be allowed a listing meeting at the discretion of the Division.
  • To list a product in Iowa, please contact the Division’s product services specialist.

Upon approval of the listing, the item will be assigned a status of a regular bailment or special order listing. Special order brands received into the warehouse are to fill a wholesale or retail customer request.

ABD Listing Manual (PDF)