Alcohol

Hot 100

DISTILLED SPIRITS BRANDS through JUNE 2010

Rank Brand Category Cases Sold % Total Sales* YTD + or - Last Year
1 BLACK VELVET CAN-US BLND-US BTLD 48,755 6.44 2,577
2 CPT MGN ORG SP RUM-FLVRD 39,908
 5.28 (23)
3 HAWKEYE VODKA-CLASSIC-DOM 34,526 4.56 (903)
4 FIVE OCLOCK VODKA-CLASSIC-DOM 24,972 3.30 3,801
5 J DANIEL BLK LB DOM WHSKY-STRT-BRBN/TN 15,459 2.04 (829)
6 BARTON VODKA-CLASSIC-DOM 15,388 2.03 501
7 SMIRNOFF VODKA-CLASSIC-DOM 14,109 1.86 715
8 PHILLIPS VODKA-CLASSIC-DOM 14,055 1.86 3,029
9 BACARDI LGT DRY  RUM-LIGHT  13,937 1.84 (548)
10 MCCORMICK VODKA-CLASSIC-DOM 12,678 1.68 310
11 PARAMOUNT WHITE RUM-LIGHT 12,324 1.63 880
12 SEAGRAM CRN RYL CAN-FRGN BLND-FRGN BTLD 12,165 1.61 (247)
13 SEAGRAM 7 CROWN DOM WHSKY-BLND 11,872 1.57 (441)
14 JAGERMEISTER  CRDL-LQR&SPC-OTH  11,819 1.56 (419)
15 CANADIAN LTD CAN-US BLND-US BTLD 11,350 1.50 1,377
16 ADMRL NLSN SPC  RUM-FLVRD 11,072 1.46 793
17 CUERVO A LME MR  COCKTAILS 10,010 1.32 (1,033)
18 CUERVO ESPECIAL TEQUILA-GOLD  9,733 1.29 (70)
19 UV BLUE RASPBRY  VODKA-FLVRD-DOM  8,433 1.11 (283)
20 JIM BEAM DOM WHSKY-STRT-BRBN/TN

8,334

 1.10 (530)



21 G W FIVE STAR DOM WHSKY-BLND 7,981 1.05 1,142
22 SKOL VODKA-CLASSIC-DOM 7,979 1.05 329
23 ABSOLUT VODKA-CLASSIC-IMP 7,892 1.04 326
24 SOU COMFORT 70 CRDL-LQR&SPC-WHSKY SPCTY 7,853 1.04 (629)
25 MALIBU NATURAL RUM-FLVRD 6,794 0.90 424
26 D MCGLDY CHERRY CRDL-SNPS-OTH 6,719 0.89 592
27 POPOV VODKA-CLASSIC-DOM 6,711 0.89 (727)
28 TEN HIGH DOM WHSKY-STRT-BRBN/TN 6467 0.85 436
29 KESSLER DOM WHSKY-BLND 6,363 0.84 (421)
30 NIKOLAI 80 PRF VODKA-CLASSIC-DOM 6,065 0.80 28
31 WINDSOR SUPREME CAN-US BLND-US BTLD 5,553 0.73 464
32 SEAGRAM EXT DRY GIN-CLASSIC-DOM  4,976 0.66 (9)
33 GREY GOOSE  VODKA-CLASSIC-IMP 4,798 0.63 287
34 PARAMOUNT CRDL-SNPS-PPRMNT 4,777 0.63 (42)
35 JUAREZ  TEQUILA-GOLD  4,489 0.59 112
36 E & J BRNDY/CGNC-DOM 4,463 0.59 (133)
37 DEK PEACHTREE CRDL-SNPS-PEACH 4,457 0.59 (5)
38 CUERVO GOLD MRG COCKTAILS 4,395 0.58 1,070
39 CANADIAN CLUB CAN-US BLND-US BTLD 4,332 0.57 (862)
40 PARAMOUNT GOLD  RUM-GOLD  4,189
 0.55 470
41 BEAMS 8 STAR DOM WHSKY-BLND 4,127 0.55 131
42 PARAMOUNT GIN-CLASSIC-DOM 4,056 0.54 204
43 PARAMOUNT AMRTO CRDL-LQR&SPC-AMRT 4,048 0.54 (238)
44 FLEISCHMANN RYL VODKA-CLASSIC-DOM 3,750 0.50 334
45 HENNESSY V S BRNDY/CGNC-CGNC-VS 3,725 0.49 (172)
46 P MSSN GRD AMBR  BRNDY/CGNC-DOM 3,679 0.49 505
47 CANADIAN MIST  CAN-US BLND-US BTLD  3,664
 0.48 133
48 CHRISTIAN BROS BRNDY/CGNC-DOM  3,641 0.48 55
49 LAUDERS SCOTCH-BLND-US BTLD 3,635
 0.48 (193)
50 CHI-CHI'S MARGTA  COCKTAILS 3,633 0.48 257
51 CDN RSRV BRN GL CAN-US BLND-US BTLD 3,575
 0.47 (516)
52 BACARDI LIMON RUM-FLVRD 3,449
 0.46 (8)
53 SVEDKA VODKA-CLASSIC-IMP 3,250
 0.43 710
54 CUERVO A STW MR  COCKTAILS   3,236
 0.43 265
55 DEK SOUR APPLE CRDL-SNPS-APPL  3,175
 0.42 (311)
56 BAILEYS ORIG IR CRDL-CRM LQR 3,137
 0.41 (62)
57 OLD CROW DOM WHSKY-STRT-BRBN/TN  3,111
 0.41 (174)
58 TANQUERAY GIN-CLASSIC-IMP 3,049
 0.40 (91)
59 JUAREZ GOLD TEQUILA-GOLD 2,846
 0.38 61
60 JUAREZ 30 CRDL-LQR&SPC-TRIPLE SEC 2,702 0.36 25
61 HAWKEYE DOM WHSKY-BLND 2,690
 0.36 312
62 KAHLUA MEX LIQ CRDL-COFFEE LQR 2,679
 0.35 (25)
63 PARAMOUNT BLKBRRY CRDL-FLVRD BRNDES-BLKBRY 2,628 0.35 199
64 RMPL MNZ PEP SC CRDL-SNPS-PPRMNT 2,524
 0.33 274
65 BURNETT'S  VODKA-CLASSIC-DOM  2,340
 0.31 (35)
66 UV CHERRY  VODKA-FLVRD-DOM  2,330
 0.31 35
67 JAMESON IRISH 2,289
 0.30 577
68 CASTILLO WHITE  RUM-LIGHT 2,285
 0.30 (97)
69 UV  VODKA-CLASSIC-DOM 2,253
 0.30 429
70 HAWKEYE LIGHT RUM-LIGHT 2,239
 0.30 122
71 SCORESBY RARE SCOTCH-BLND-US BTL  2,213
 0.29 138
72 PATRON SILVER TEQUILA-BLANCO 2,188
 0.29 63
73 FIVE OCLOCK GIN-CLASSIC-DOM 2,146
 0.28 (154)
74 BACARDI GOLD  RUM-GOLD    2,107
 0.28 (77)
75 ANCIENT AGE  DOM WHSKY-STRT-BRBN/TN 2,070
 0.27 66
76 SKYY 
VODKA-CLASSIC-DOM 
1,968
 0.26 55
77 ARROW CRDL-SNPS-PPRMNT 1,913
 0.25 (53)
78 EVERCLEAR 151 COCKTAILS 1,802
 0.24 1,235
79 KORSKI  VODKA-CLASSIC-DOM  1,787
 0.24 (151)
80 ABSOLUT CITRON VODKA-FLVRD-IMP 1,786
 0.24 10
81 MONTEZUMA TEQUILA-GOLD 1,753
 0.23 261
82 KETEL ONE  VODKA-CLASSIC-IMP  1,683
 0.22 62
83 DEK BUTTERSHOTS CRDL-SNPS-BTRSCTCH 1,674
 0.22 (87)
84 SAILOR JERRY SP  RUM-GOLD    1,642
 0.22 236
85 MAKERS MARK  DOM WHSKY-STRT-BRBN/TN 1,641
 0.22 47
86 TORTILLA   TEQUILA-BLANCO  1,632
 0.22  16
87 EVAN WMS BLK LB  DOM WHSKY-STRT-BRBN/TN  1,609
 0.21 131
88 DEK HOT DMN 30 CRDL-SNPS-CNNMN 1,506
 0.20 (148)
89 LADY BLIGH SPC RUM-FLVRD 1,503
 0.20 409
90 TORTILLA GOLD  CRDL-LQR&SPC-SPRT SPCTY  1,483
 0.20 (199)
91 SUNNYBROOK DOM WHSKY-BLND 1,469
 0.19 7
92 JEREMIAH SW TEA VODKA-FLVRD-DOM  1,452 0.19 1,034
93 D MCGLLDY M SN CRDL-SNPS-OTH  1,434
 0.19 (51)
94 PARAMOUNT CRDL-LQR&SPC-TRIPLE SEC 1,433
 0.19 65
95 DEK GRAPE PUCKR CRDL-SNPS-OTH 1,424
 0.19 385
96 SEAGRAMS V O CAN-FRGN BLND-FRGN BTLD DOM 1,423
 0.19 (50)
97 HAWKEYE GIN-CLASSIC-DOM 1,416
 0.19 11
98 JUAREZ TEQUILA-BLANCO 1,391
 0.18 229
99 WILD TURKEY 101  DOM WHSKY-STRT-BRBN/TN 1,382
 0.18 4
100 DEK WTRMLN PCKR CRDL-SNPS-OTH 1,357
 0.18 191
  TOTAL   602,184 79.57 14,543
 
  * Numbers reflect the percentage of all sales in the state of Iowa since the beginning of the calendar year.