Alcohol

Hot 100

DISTILLED SPIRITS BRANDS through JULY 2010

Rank Brand Category Cases Sold % Total Sales* YTD + or - Last Year
1 BLACK VELVET CAN-US BLND-US BTLD 57,090 6.42 1,701
2 CPT MGN ORG SP RUM-FLVRD 45,645 5.14 (602)
3 HAWKEYE VODKA-CLASSIC-DOM 40,023 4.50 (1,509)
4 FIVE OCLOCK VODKA-CLASSIC-DOM 29,049 3.27 3,916
5 BARTON VODKA-CLASSIC-DOM 18,172 2.05 474
6 J DANIEL BLK LB DOM WHSKY-STRT-BRBN/TN 17,680 1.99 (1,350)
7 SMIRNOFF VODKA-CLASSIC-DOM 16,849 1.90 938
8 BACARDI LGT DRY  RUM-LIGHT  16,713 1.88 (389)
9 PHILLIPS VODKA-CLASSIC-DOM 16,341 1.84 3668
10 MCCORMICK VODKA-CLASSIC-DOM 14,995 1.69 280
11 PARAMOUNT WHITE RUM-LIGHT 14,449 1.63 884
12 SEAGRAM CRN RYL CAN-FRGN BLND-FRGN BTLD 14,069 1.58 (393)
13 SEAGRAM 7 CROWN DOM WHSKY-BLND 13,928 1.57 (344)
14 JAGERMEISTER  CRDL-LQR&SPC-OTH  13,596 1.53 (612)
15 CANADIAN LTD CAN-US BLND-US BTLD 12,724 1.43 1,369
16 ADMRL NLSN SPC  RUM-FLVRD 12,545 1.41 536
17 CUERVO A LME MR  COCKTAILS 12,139 1.37 (1,903)
18 CUERVO ESPECIAL TEQUILA-GOLD  11,441 1.29 (121)
19 UV BLUE RASPBRY  VODKA-FLVRD-DOM  10,250 1.15 (208)
20 ABSOLUT VODKA-CLASSIC-IMPN

9,859

 1.11 699  



21 SKOL VODKA-CLASSIC-DOM 9,789 1.10 353
22 JIM BEAM DOM WHSKY-STRT-BRBN/T 9,625 1.08 (764)
23 G W FIVE STAR DOM WHSKY-BLND 9,235 1.04 1237
24 SOU COMFORT 70 CRDL-LQR&SPC-WHSKY SPCTY 8,960 1.01 (779)
25 MALIBU NATURAL RUM-FLVRD 8,180 0.92 527
26 D MCGLDY CHERRY CRDL-SNPS-OTH 7,946 0.89 806
27 POPOV VODKA-CLASSIC-DOM 7,916 0.89 (834)
28 TEN HIGH DOM WHSKY-STRT-BRBN/TN 7,449 0.84 443
29 KESSLER DOM WHSKY-BLND 7,388 0.83 (386)
30 NIKOLAI 80 PRF VODKA-CLASSIC-DOM 7,308 0.82 197
31 WINDSOR SUPREME CAN-US BLND-US BTLD 6,472 0.73 560
32 SEAGRAM EXT DRY GIN-CLASSIC-DOM  5,926 0.67 31
33 JUAREZ  TEQUILA-GOLD  5,745 0.65 274
34 GREY GOOSE  VODKA-CLASSIC-IMP 5,719 0.64 343
35 PARAMOUNT CRDL-SNPS-PPRMNT 5,409 0.61 (108)
36 DEK PEACHTREE CRDL-SNPS-PEACH 5,210 0.59 (6)
37 E & J BRNDY/CGNC-DOM 5,147 0.58 (217)
38 CANADIAN CLUB CAN-US BLND-US BTLD 5,107 0.57 (846)
39 CUERVO GOLD MRG COCKTAILS 5,010 0.56 894
40 PARAMOUNT GOLD  RUM-GOLD  4,868 0.55 504
41 PARAMOUNT GIN-CLASSIC-DOM 4,867 0.55 255
42 BEAMS 8 STAR DOM WHSKY-BLND 4,809 0.54 134
43 PARAMOUNT AMRTO CRDL-LQR&SPC-AMRT 4,702 0.53 (265)
44 CHI-CHI'S MARGTA COCKTAILS 4,444 0.50 263
45 HENNESSY V S BRNDY/CGNC-CGNC-VS 4,307 0.48 (243)
46 FLEISCHMANN RYL VODKA-CLASSIC-DOM 4,286 0.48 370
47  P MSSN GRD AMBR  BRNDY/CGNC-DOM 4,258 0.48 507
48  LAUDERS SCOTCH-BLND-US BTLD 4,253 0.48 (252)
49 CHRISTIAN BROS BRNDY/CGNC-DOM  4,201 0.47 34
50  CANADIAN MIST CAN-US BLND-US BTLD  4,186 0.47 24
51 CDN RSRV BRN GL CAN-US BLND-US BTLD 4,175 0.47 (577)
52 BACARDI LIMON RUM-FLVRD 4,069
 0.46 (50)
53 SVEDKA VODKA-CLASSIC-IMP 3,932
 0.44 713
54 CUERVO A STW MR  COCKTAILS   3,929
 0.44 333
55 TANQUERAY GIN-CLASSIC-IMP 3,756
 0.42 (65)
56 DEK SOUR APPLE CRDL-SNPS-APPL  3,667
 0.41 (367)
57 OLD CROW DOM WHSKY-STRT-BRBN/TN  3,615
 0.41 (198)
58 BAILEYS ORIG IR CRDL-CRM LQR 3,555
 0.40 (160)
59 JUAREZ GOLD TEQUILA-GOLD 3,353
 0.38 45
60 JUAREZ 30 CRDL-LQR&SPC-TRIPLE SEC 3,260 0.37 21
61 HAWKEYE DOM WHSKY-BLND 3,060
 0.34 205
62 KAHLUA MEX LIQ CRDL-COFFEE LQR 3,034
 0.34 (35)
63 PARAMOUNT BLKBRRY CRDL-FLVRD BRNDES-BLKBRY 2,964 0.33 231
64 RMPL MNZ PEP SC CRDL-SNPS-PPRMNT 2,908
 0.33 284
65 UV  VODKA-CLASSIC-DOM 2,824
 0.32 617
66 BURNETT'S  VODKA-CLASSIC-DOM 2,777
 0.31 (83)
67 UV CHERRY VODKA-FLVRD-DOM 2,716
 0.31 36
68 CASTILLO WHITE  RUM-LIGHT 2,711
 0.31 (97)
69 HAWKEYE LIGHT RUM-LIGHT 2,630
 0.30 102
70 JAMESON IRISH 2,612
 0.29 655
71 SCORESBY RARE SCOTCH-BLND-US BTL  2,607
 0.29 102
72 PATRON SILVER TEQUILA-BLANCO 2,587
 0.29 96
73 FIVE OCLOCK GIN-CLASSIC-DOM 2,549
 0.29 (190)
74 BACARDI GOLD  RUM-GOLD    2,529
 0.28 (30)
75 ANCIENT AGE  DOM WHSKY-STRT-BRBN/TN 2,392
 0.27 54
76 SKYY 
VODKA-CLASSIC-DOM 
2,319
 0.26 33
77 ABSOLUT CITRON VODKA-FLVRD-IMP 2,292
 0.26 154
78 ARROW CRDL-SNPS-PPRMNT 2,229
 0.25 (65)
79  EVERCLEAR 151 COCKTAILS 2,111
 0.24 1,124
80 KORSKI VODKA-CLASSIC-DOM  2,061
 0.23 (110)
81 MONTEZUMA TEQUILA-GOLD 2,044
 0.23 255
82 KETEL ONE  VODKA-CLASSIC-IMP  2,044
 0.23 132
83 TORTILLA TEQUILA-BLANCO  2,008
 0.23 34
84 JEREMIAH SW TEA VODKA-FLVRD-DOM  1,985
 0.22 1248
85 SAILOR JERRY SP  RUM-GOLD    1,932
 0.22 280
86 MAKERS MARK    DOM WHSKY-STRT-BRBN/TN 1,914
 0.22  10
87 DEK BUTTERSHOTS CRDL-SNPS-BTRSCTCH 1,901
 0.21 (125)
88 EVAN WMS BLK LB  DOM WHSKY-STRT-BRBN/TN  1,817
 0.20 44 
89 JUAREZ TEQUILA-BLANCO 1,787
 0.20 318
90 TORTILLA GOLD  CRDL-LQR&SPC-SPRT SPCTY  1,733
 0.20 (235)
91 LADY BLIGH SPC RUM-FLVRD 1,711
 0.19 363
92 SUNNYBROOK DOM WHSKY-BLND 1,700 0.19 (7)
93 DEK HOT DMN 30 CRDL-SNPS-CNNMN 1,696
 0.19 (192)
94 PARAMOUNT CRDL-LQR&SPC-TRIPLE SEC 1,682 0.19 27
95 DEK GRAPE PUCKR CRDL-SNPS-OTH 1,672
 0.19 451
96 HAWKEYE GIN-CLASSIC-DOM 1,661
 0.19 (56)
97 D MCGLLDY M SN CRDL-SNPS-OTH  1,654
 0.19 (52)
98 SEAGRAMS V O CAN-FRGN BLND-FRGN BTLD DOM 1,630
 0.18 (89)
99 DEK WTRMLN PCKR  CRDL-SNPS-OTH 1,603
 0.18 233
100 GORDANS GIN-CLASSICS-DOM 1,577
 0.18 (19)
  TOTAL   633,253 79.37 15,434
 
  * Numbers reflect the percentage of all sales in the state of Iowa since the beginning of the calendar year.