Alcohol

Hot 100

DISTILLED SPIRITS BRANDS through August 2014

  Brand Category Cases Sold % Total Sales* YTD + or - Last Year
1 BLACK VELVET CAN-US BLND-US BTLD 82,454

6.79

5,092
2 HAWKEYE VODKA-CLASSIC-DOM 61,320

5.05

(3,082)
3 CPT MGN ORG SP RUM-FLVRD 46,323 3.81 (4,695)
4 FIVE OCLOCK VODKA-CLASSIC-DOM 36,206 2.98 (1,421)
5

FIREBALL CINNMN

CRDL-LQR&SPC-WHSKY SPCTY 28,840

2.37

13,708
6

SMIRNOFF

VODKA-CLASSIC-DOM

25,014 2.06 528
7 MCCORMICK VODKA-CLASSIC-DOM 23,360 1.92 2,371
8

J DANIEL BLK LB

DOM WHSKY-STRT-BRBN/TN

23,067 1.90 268
9

BARTON

VODKA-CLASSIC-DOM

22,541

1.86 1,796
10 PHILLIPS VODKA-CLASSIC-DOM 20,833 1.72 (2,272)
11

SEAGRAM CRN RYL

VAN-FRGN BLND-FRGN BTLD

19,914

1.64 (1,810)
12 BAC LIGHT DRY RUM-LIGHT 18,097 1.49 (504)
13

SEAGRAM 7 CROWN

DOM WHSKY-BLND

16,873 1.39 103
14

ADMRL NLSN SPC

RUM-FLVRD

16,476 1.36 556
15

ABSOLUT

VODKA-CLASSIC-IMP

16,082 1.32 488
16

PARAMOUNT WHITE

RUM-LIGHT

15,131 1.25 (685)
17 CANADIAN LTD CAN-US BLND-US BTLD 14,097 1.16 (1,145)
18 G W FIVE STAR DOM WHSKY-BLND 12,555 1.03 (203)
19

JIM BEAM

DOM WHSKY-STRT-BRBN/TN

12,249 1.01 98
20 UV VODKA-CLASSIC-DOM

11,978

099 5,170
21 JAGERMEISTER CRDL-LQR&SPC-OTH 11,481 0.95 (795)
22 CUERVO ESPECIAL TEQUILA-GOLD 11,321 0.93 (152)
23

UV BLUE RASPBRY

VODKA-FLVRD-DOM

11,320 0.93 (601)
24 SOU COMFORT 70 CRDL-LQR&SPC-WHSKY SPCTY 10,634 0.88  
25 MALIBU NATURAL RUM-FLVRD 10,557 0.87

(116)

26 CPT MG SPC/BRL RUM-FLVRD 10,014 0.82

3,331

27 D MCGLDY CHERRY CRDL-SNPS-OTH 9,229 0.76

338

28 WINDSOR CNADIAN CAN-US BLND-US BTLD 8,818 0.73

299

29 SKOL VODKA-CLASSIC-DOM 8,716 0.72

618

30

JUAREZ

TEQUILA-GOLD

8,524 0.70

534

31

CUERVO A LME MR

COCKTAILS

8,270 0.68 (1,381)
32 GREY GOOSE

VODKA-CLASSIC-IMP

8,268 0.68 179
33 KESSLER DOM WHSKY-BLND 8,130 0.67 (528)
34 TEN HIGH

DOM WHSKY-STRT-BRBN/TN

8,067 0.66 154
35 TITO HANDMADE VODKA-CLASSIC-DOM 7,668 0.63 4,289
36

NIKOLAI 80 PRF

VODKA-CLASSIC-DOM

7,493 0.62 147
37 SVEDKA VODKA-CLASSIC-IMP 7,430

0.61

277
38

PINNACLE

VODKA-CLASSIC-IMP 6,953 0.57 2,233
39 SEAGRAM EXT DRY

GIN-CLASSIC-DOM

6,844 0.56 (53)
40

JAMESON

IRISH

6,834 0.56 864
41

BLACK VLVT CRML

CAN-FRGN BLND-FRGN BTLD

6,455 0.53 2,864
42 E & J BRANDY/CGNC-DOM 6,427 0.53 (127)
43

RUMCHATA

CRDL-LQR&SPC-OTH

6,323 0.52 (3,837)
44

FLEISCHMANN RYL

VODKA-CLASSIC-DOM

6,124 0.50 593
45

PARAMOUNT

CRDL-SNPS-PPRMNT

6,100 0.50 (225)
46

POPOV 80

CRDL-LQR&SPC-SPRT SPCTY

6,072 0.50 (690) 
47

HENNESSY VS

BRNDY/CGNC-CGNC-VS 5,868 0.48 (144) 
48

NEW AMSTERDAM

VODKA-CLASSIC-DOM

5,594 0.46 3,392
49 CANDN CLUB 1858 CAN-US BLND-US BTLD 5,525 0.45 (78)
50

P MSSN GRD AMBR

BRNDY/CGNC-DOM

5,440

0.45 7 
51 DEK PEACHTREE CRDL-SNPS-PEACH 5,387 0.44 (58)
52 PARAMOUNT GIN-CLASSIC-DOM 5,379 0.44 (150)
53

FIREBALL CN DSP

CRDL-LQR&SPC-WHSKY SPCTY

5,299 0.44 3,173
54

TANQUERAY

GIN-CLASSIC-IMP

5,296 0.44 377
55 BEAMS 8 STAR DOM WHSKY-BLND 5,248 0.43 (350)
56

PARAMOUNT GOLD

RUM-GOLD

5,065 0.41

(645)

57 HAWKEYE DOM WHSKY-BLND 4,872 0.40

519

58

OLD CROW

DOM WHSKY-STRT-BRBN/TN

4,823 0.39

149

59

PARAMOUNT AMRTO

CRDL-LQR&SPC-AMRT

4,627 0.38

(456)

60

JUAREZ 30

CRDL-LQR&SPC-TRIPLE SEC

4,578 0.38

374

61 TEMPLETON DOM WHSKY-STRT-RYE 4,429 0.36

260

62 KINKY CRDL-LQR&SPC-OTH 4,291 0.35

(3,310)

63

C BROS VS

BRNDY/CGNC-DOM

4,276 0.35

(18)

64 CHI-CHI'S MRGTA COCKTAILS 4,234 0.35 70
65

BACARDI LIMON

RUM-FLVRD

4,188 0.34

(309)

66 LAUDERS SCOTCH-BLND-US BTLD 4,182 0.34 (40)
67

BAILEYS ORIG IR

CRDL-CRM LQR

4,113 0.34 (64)
68

PATRON SILVER

TEQUILA-BLANCO

4,034 0.33 383 
69

BURNETT'S VODKA

VODKA-CLASSIC-DOM

3,970 0.33

(466)

70

KETEL ONE

VOKDA-CLASSIC-IMP

3,937 0.32 517
71

MAKERS MARK

DOM WHSKY-STRT-BRBN/TN

3,838 0.32 194
72

JUAREZ GOLD

TEQUILA-GOLD

3,826 0.32 21
73 RMPL MNZ PEP SC CRDL-SNPS-PPRMNT 3,765 0.31 (181)
74

EVAN WMS BLK LB

DOM-WHSKY-STRT-BRBN/TN

3,690 0.30 523
75 PARAMNT BLKBRRY CRDL-FLVRD BRNDES-BLKBRY 3,345 0.28 (15)
76

SCORESBY RARE

SCOTCH-BLND-US BTLD

3,311 0.27 19
77

KAHLUA MEX LIQ

CRDL-COFFEE LQR

3,290 0.27 130
78

UV YELLOW CAKE

VODKA-FLVRD-DOM

3,193 0.26 (156)
79

ABSOLUT CITRON

VODKA-FLVRD-IMP

3,132 0.26 152
80

NEW AMSTRDM PCH

VODKA-FLVRD-DOM

3,083 0.25 1,699
81

MONTEZUMA

TEQUILA-GOLD

3,065 0.25 528
82

CDN RSRV BRN GL

CAN-US BLND-US BTLD

3,059 0.25 (434)
83

BAC GOLD

RUM-GOLD

3,059 0.25 270
84 CANADIAN MST EP CAN-US BLND-US BTLD 3,006 0.25 409
85

CUERVO GOLD MRG

COCKTAILS

2,957 0.24 (272)
86

J DANL TENN HNY

CRDL-LQR&SPC-WHSKY SPCTY

2,891 0.24 297
87 SAILOR JRRY SP RUM-FLVRD 2,841 0.23 17
88

UV CHERRY

VODKA-FLVRD-DOM

2,684 0.22 (516)
89 DEK SOUR APPLE

CRDL-SNPS-APPL

2,652 0.22 (371)
90

ANCIENT AGE

DOM-WHSKY-STRT-BRBN/TN

2,620 0.22 94
91

ARROW

CRDL-SNPS-PPRMNT

2,589 0.21 83
92

CUERVO A LGT MG

COCKTAILS

2,548 0.21 105
93 HAWKEYE LIGHT RUM-LIGHT 2,533 0.21 (177)
94

TORTILLA GOLD

CRDL-LQR&SPC-SPRT SPCTY

2,451 0.20 1,098
95

JUAREZ

TEQUILA-BLANCO

2,431 0.20 18
96

CUERVO A STW MR

COCKTAILS

2,322 0.19 (606)
97 FIVE OCLOCK GIN-CLASSIC-DOM 2,291 0.19 (275)
98

PARAMOUNT

CRDL-LQR&SPC-TRIPLE SEC

2,289 0.19 53
99

 JEREMIAH SW TEA

 VODKA-FLVRD-DOM

2,198 0.18 (155)
100

KINKY BLUE

CRDL-LQR&SPC-SPRT SPCTY

2,183 0.18 (1,189)